Course curriculum

  • 1

    Welcome to your resource library!

    • How to access your resources
  • 2

    Analytics & Data Worksheets

    • Google Analytics Planning Guide

    • Customer Value Journey KPIs

    • Growth Scorecard

    • URL Creation & Archive Tool
  • 3

    Branding Worksheets

    • Brand Mapping Worksheet
  • 4

    Content Marketing Worksheets

    • Businesses Blogging Content Worksheet

    • Content Funnel Map

    • Positioning Worksheet

    • Developing a Content Marketing Strategy

    • Create a Content Marketing Plan Workbook
  • 5

    Email Marketing Worksheets

    • After Sale Touchpoints

    • After Sale Touchpoints- Google Doc version

    • Welcome Email Content Worksheet

    • Welcome Email Series Template

    • Welcome Email Series- Google Doc Worksheet
  • 6

    Goal Setting

    • 90-Day-Gameplan-Editable

    • Growth Lever Canvas

    • Big 3 Planning Canvas
  • 7

    Lead Generation

    • Contest Checklist

    • Landing Page Copy

    • Landing Page Audit

    • Lead Magnet Audit

    • Sample Contest Rules

    • Sample Content Rules- Google Doc version
  • 8

    Marketing Strategy Worksheets

    • Customer Avatar Canvas

    • Core Message Canvas

    • Value Journey Worksheet

    • Revenue Maximizer

    • Predictable Sales Canvas

    • Ah-Ha Accelerator
  • 9

    Offers & Promotions

    • Funnel Retargeting Map

    • Funnel Mapping Worksheet

    • Promo Asset Sheet

    • Promotional Planner

    • Promotional Planning Worksheet

    • Quarterly Promo Calendar

    • Annual Promotional Calendar
  • 10

    Paid Traffic Worksheets

    • Ad Campaign Planner

    • Ad Audience & Budget Calculator

    • Campaign Assets Checklist

    • Ad Calculators
  • 11

    Social Media Worksheets

    • Social Media Topic Wheel

    • Product Specific Social Post Planner

    • Audience Audit Worksheet
  • 12

    Website Worksheets

    • New Website Project Checklist & Ebook