In the Digital Marketing Mastery certificate program your team members will learn
PLUS you’ll earn a Digital Marketing Master certificate and be eligible to complete the CDMP practical exam to truly show off your new skills.
A message from the instructor
How to use this course
Module 1 Intro
Introduction to Digital Marketing
Mapping Out Your Customer Avatar
Planning Your Core Messaging
Mapping Out Your Ideal Customer Value Journey
Module 2 Intro
Content Marketing 101
Introduction to Content Funnel Mapping
Step 1- Brainstorm Unaware Content Ideas
Step 2- Brainstorm Problem Aware Content Ideas
Step 3- Brainstorm Solution Aware Content Ideas
Step 4- Brainstorm Product Aware Content Ideas
Step 5- Brainstorm Most Aware Content Ideas
Step 6- Brainstorm Disengaged Content Ideas
Step 7- Prioritize Content Ideas
Create a Content Marketing Plan Workbook [BONUS]
Social Media Marketing Intro
Social Channels
How to Conduct Social Media Research
Creating Your Social Media Topic Wheel
Social Media KPIs
Social Media Goals
Social Media Schedulers
Workshop Replay
Congrats! Here's what's next...
Email Marketing for Local Businesses 101
What You Need To Know About Building Lead Magnets
What You Need To Know About Building Landing Pages
How to Perform a Lead Magnet or Landing Page Audit
Mailchimp Platform Basics
Mailchimp Platform Walkthrough
ActiveCampaign Platform Basics
ActiveCampaign Platform Walkthrough
An Introduction to Contests
Why You Should Run Contests
Contest Rules & Regulations
Choosing Prizes
The Ideal Contest Flow
Following Up with Contestants
Using the Contest Campaign Checklist
Contest Platforms
Welcome Email Series Introduction
The Benefits of a Welcome Email Series
Important Content to Include in Your Welcome Emails
How to Use the Content Worksheet
Writing Your Emails- Email #1
Writing Your Emails- Email #2
Writing Your Emails- Email #3
Things to Think About
Module 4 Intro
8-Step Funnel Building Process
Choosing the Perfect Entry Point Offer
The Principles Behind a Great Entry Point Offerr
The Process to Choosing the Ideal Entry Point Offers
Brainstorm Triggering Events
Brainstorm Brainstorm Requesting Actions
Brainstorm Entry Point Offers
Building Up to The Ideal Sales Conversation
Choosing Your Ideal Convert Offer
Confirm This Necessary Offer Component
Types of Revenue Maximizers
Brainstorming Revenue Maximizers Ideas
Creating a Return Path with After Sale Touchpoints
Sales Funnel Mapping Introduction
Sales Funnel Examples
Mapping Out Your Funnel
Using the Funnel Map Worksheet
Using the Funnel Retargeting Worksheet
Module 5 Intro
An Introduction to Marketing Automation
What is Marketing Automation?
Clerical Automations Ideas
Social Media Automation Ideas
Email and Marketing Automation Ideas
Sales Automation Ideas
Automations for Local Businesses
Getting Staff Buy In
Different Platforms for Different Goals
Module 6 Intro
What is a Promotional Calendar?
Why Promotions?
Understanding Promotions
Types of Promotions
Promotions vs Evergreen Campaigns
Compiling Your Product List
Annual Promotional Calendar
Creating Your Calendar
Quarterly Promo Calendar
Promotion Planning Worksheet
Promotion Reporting & Tracking
How to Adapt to Digital Commerce
Introduction to Digital Advertising
Introduction to Facebook Ads
Introduction to Retargeting Campaigns
Facebook Ads Manager Platform
Module 7 Intro
Introduction to Tracking Metrics
Metrics & KPIs
Important Metrics
Additional Metrics
Where to Find Metrics
Finding Metrics- Aware Stage
Finding Metrics- Engage Stage
Finding Metrics- Subscribe Stage
Finding Metrics- Convert Stage
Finding Metrics- Excite Stage
Finding Metrics- Ascend Stage
Finding Metrics- Advocate Stage
Finding Metrics- Promote Stage
How the System Works
The Keys to Success
Setting Up Your Tracking System
Metric Statuses & Understanding Your Progress
Analyze or Predict Your Success
Year-To-Date Review & Creating Growth Goals Introduction
High Level Revenue Markers
Understanding Close Rate
Areas of Improvement
Setting Your Growth Goal
Creating an Action Plan Intro
Different Types of Growth Levers
How to Brainstorm Growth Ideas
Scoring Your Ideas with the ICE Method
Get Laser Focused on Growth by Choosing a Focus 3
Introduction to Google Analytics [Webinar Replay]
Advanced Google Analytics Training [Webinar Replay]
Digital Marketing Mastery Wrap Up
Monique Morrison
A few of the brands we've worked with.
We have been providing training and coaching to businesses and nonprofits for over a decade. Here are some testimonials of past training session participants.
"You covered so much great info! Learned so much. If a friend asked about attending a workshop I’d tell them to do it! Awesome! Well Done!"
- Marnie S., Stone's Office Supply
"The workshop reduced the fear factor, almost motives me to try or to truly look at this. The budget wise ads was the favourite topic covered. Monique is so great to work with. She can bring any info to any level of expertise or experience quickly and kindly, honouring prior knowledge."
- Donna C.