Creating Your Customer Avatar
You can have the best product or service in the world, but if you don't understand who your target market is (or how to find them!), you won't generate the results you need.
Workshop Curriculum
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1
Understanding Your Customer
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Customer Avatar Build Out
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Workshop Description
The Customer Value Journey (CVJ) is the basis of everything we do related to digital marketing. In this workshop, you'll learn what the CVJ is and why it's so important.
Learn about the principles of a well-executed conversion funnel, how to determine your product market fit, how to complete a before/after grid, how to build a successful sales funnel, and more.
Meet Your Trainer
Founder, Lead Trainer
Monique Morrison
Founder of Jeronamo Digital Solutions & Success with Digital, Monique is on a mission to help local businesses Amazon-proof and keep Mom and Pop shops alive by making enterprise-level marketing methods accessible to everyone. She is a huge supporter of training and educating on all things marketing for her community. She's been able to consistently drive revenue growth for clients. As a Certified Trainer and ELITE Coach with DigitalMarketer, she's able to take complex ideas and explain them in easy to understand terms.
Ready To Kick Start Your Marketing? Start FREE for 14 Days...
Activate your 14 day trial and get instant access to:
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A library of 40+ on-demand courses focused on selling to a local audience (new courses added every month)
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60+ worksheets and planners that we use in our agency in every day in PDF, Google and Microsoft Formats
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Step-by-step guides that walk you through marketing tasks one click at a time!
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Monthly virtual workshops that you can attend live or watch recorded from the members area
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Members-only community where you can ask marketing questions all day, any day
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PLUS, exclusive deals and access to our certifications and master classes
Sharing Knowledge is Our Passion
A few of the brands we've worked with.
What Our Students Are Saying
We have been providing training and coaching to businesses and nonprofits for over a decade. Here are some testimonials of past training session participants.
"You covered so much great info! Learned so much. If a friend asked about attending a workshop I’d tell them to do it! Awesome! Well Done!"
- Marnie S., Stone's Office Supply
"The workshop reduced the fear factor, almost motives me to try or to truly look at this. The budget wise ads was the favourite topic covered. Monique is so great to work with. She can bring any info to any level of expertise or experience quickly and kindly, honouring prior knowledge."
- Donna C.